![]() For example, this could be your job title, type of work or latest project. Your Headline should include keywords about your area of expertise. The first thing a recruiter will read about you on your profile is your headline, current position and profile summary so it’s vital you get them right! We ran a poll on twitter and the most people that answered said their biggest pet hate surrounding LinkedIn Profiles is missing information & photos. They will include similar information, but your LinkedIn profile will also display to a recruiter your online behaviour, how you communicate with others in the industry and more! The end of the year is a great time to make sure your LinkedIn profile is doing its job for you.But many job seekers are letting themselves down and missing out on finding a job through LinkedIn by forgetting these simple tricks.īoth aiding your job search in different ways, your LinkedIn profile and CV should be cousins, not twins. 2017 Marketing Grad Seeking Entry-Level Position.Commercial Property Manager Seeking New Challenge.Here are five simple, human LinkedIn headlines to inspire you: At the same time, they want you to go forth and make your Ivy League degree one of the least impressive things about you over time - not the cornerstone of your brand! If you graduated from an Ivy League school, the folks at that university are definitely proud of you. The last misguided branding choice on our list is any LinkedIn headline that calls out your alma mater (either an educational institution, or an employer) for recognition - instead of you! You have a point and a purpose, and your job is to figure out (at any given point in time - it will change) what that point and purpose are. You are not just a collection of abilities. That's when your particular brilliance will shine through. What do you use those talents for? Tell us more than just the list of tasks you know how to perform. You do several things well and that's great. That's why LinkedIn headlines like Editor/Writer/Graphic Designer fail to bring across your power. Listing the things you can do in your LinkedIn headline and separating tasks with slash marks is not your best branding choice. Once you have spent a few years in the business world you will be able to do several things competently. Those are logical combinations.įigure out what you do best - not just what you are capable of doing - and brand yourself for the jobs you want, not every single job you could perform. They might need a sales/marketing person or someone who can do both office management and HR, or maybe somebody who can run Facilities but is also handy themselves and has dabbled in Safety and Security. Over 30-plus years in HR and recruiting I have never seen a hiring manager who had pain associated with the need for a Jack of All Trades. ![]() Find the point where your two or three greatest interests and passions converge, and brand yourself at that point. Not many people are experts in every topic that exists. "Jack of all Trades" (along with Jill of all trades) is an unfortunate personal-branding choice because no one is really, truly a Jack or Jill of all trades. ![]() Simply tell your human story in your LinkedIn profile, and let your readers assign adjectives to you or not as they wish. You do not need to lower yourself to praising yourself. "Praising adjectives" like Savvy, Seasoned, and Strategic don't belong in your LinkedIn headline or anywhere in your LinkedIn profile (or your resume). You are a fun, vibrant and individual person, not a zombie - don't use zombie branding to describe yourself! Take the time to figure out what you want to do - and intend to do - in your next job, and brand yourself that way. Which person in the business world doesn't? You don't know yourself well enough to tell us anything about you apart from the fact that you do business things and have multiple skills. "Multi-Skilled Business Professional" is one of a million variations on the "say-nothing" branding choice so popular on LinkedIn.Īlong with "Results-Oriented Professional with a Bottom-Line Orientation" and many other variations, the headline "Multi-Skilled Business Professional" tells us only that you are a person who works in the business world and that you don't know yourself very well yet. It's fine to indicate in your LinkedIn headline that you're job-hunting, but be sure to tell us what kinds of jobs you're looking for. "Currently seeking employment" is a poor choice of headline because it doesn't answer the burning question "What sort of work do you do?" Sign up here to get top career advice delivered straight to your inbox every week. Subscribe To The Forbes Careers Newsletter ![]()
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